Schedule Time to Talk

Product Definition & Design

Class Description: This workshop teaches product managers and delivery teams how to collaboratively define and validate products designed for target markets and end users. Participants learn multiple techniques that enable them to collaboratively frame products, select design targets, and refine a minimal viable product (MVP).

During this workshop, participants engage in a number of activities, such as: using a problem and solution canvas to evolve and evaluate product ideas; identifying user personas and creating a persona network to select design targets; and creating a story map to refine an MVP and plan releases.

Topics Covered:

  • Product chartering and validation
  • Persona definition and mapping
  • Story map creation and usage
  • MVP refinement and planning

Learning Outcomes

  • Designing appropriate experiments to validate user and product assumptions
  • Using a lightweight frame for product definition and refinement
  • Understanding personas as a network to refine design targets
  • Mapping a product to understand user needs and solution breadth
  • Slicing MVPs to target specific markets, users, and goals

Target Audience:
This workshop covers many aspects of Product Management and Ownership and promotes creating a shared understanding of the product for delivery. We recommend whole teams participate, including but not limited to the following:

  • Product Managers
  • Product Owners
  • Development Managers
  • Scrum/Iteration Managers
  • Software Testers & QA
  • Business Analysts
  • Programmers
  • Application Architects

Other organizational stakeholders with an interest in meeting customers and users needs or responsible for the planning of product delivery would also find value in participating.


  • 8:30am - 9:00am Breakfast
  • 9:00am - 12:00pm Product Chartering & Validation
  • 12:00pm - 1:30pm Lunch
  • 1:30pm - 4:30pm Persona Identification and Story Map Creation

Pricing: $500 / Attendee

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